Privacy Policy

Introduction
This Privacy Policy explains how Optifi Limited, a company registered in Jersey, collects, uses, shares, and protects your personal information when you visit our website (www.optifiplatform.com) or use our services. We are committed to safeguarding your privacy and ensuring that your personal data is handled in compliance with the General Data Protection Regulation (GDPR) and other applicable laws. By using this website, you consent to the data practices described in this policy.

Data controller
Optifi Limited, registered in Jersey under company registration number 156294, is the data controller responsible for your personal data. You can contact us at:

Optifi Limited
Email: [email protected]

What information we collect
We may collect the following types of personal information from you:

• Personal identification information:
  • Name, email address, phone number, job title, and company details.
• Technical data:
  • IP address, browser type, operating system, referring URL, pages you access, and device information.
• Usage data:
  • Information about how you use our website, products, and services.
• Marketing and communications data:
  • Your preferences in receiving marketing from us and your communication preferences.

We do not collect any special categories of personal data (e.g., race, religion, or health information).

How we collect your data
We collect data in the following ways:

• Directly from you:
  • When you complete forms on our website (e.g., contact forms or newsletter sign-ups).
  • When you communicate with us by email, phone, or other means.
• Automatically:
  • Through cookies and similar technologies that track your use of our website (refer to our Cookie Policy for more details).
• Third parties:
  • From third-party services we use for analytics, marketing, or advertising purposes.

How we use your data
We use your personal data for the following purposes:

• To provide our services:
  • To fulfil requests for information, products, or services, including providing access to Optifi’s AI-powered marketing solutions.
• To communicate with you:
  • To send important updates about your use of our services or respond to your inquiries.
• For marketing purposes:
  • To send you marketing communications, newsletters, or promotional materials that may be of interest to you (if you have opted in).
• For website analytics and improvement:
  • To analyse how our website is used, diagnose technical issues, and improve its functionality.
• To comply with legal obligations:
  • To comply with our legal obligations under applicable laws and regulations.

Legal basis for processing your data
We rely on the following legal grounds to process your personal data:

• Consent:
  • Where you have provided explicit consent for us to process your data (e.g., for marketing purposes).
• Contractual necessity:
  • Where processing is necessary to perform a contract we have with you or to take steps at your request before entering into such a contract.
• Legitimate interests:
  • For the purposes of legitimate interests pursued by Optifi Limited such as improving our services and understanding user behaviour, provided these interests are not overridden by your privacy rights.
• Compliance with legal obligations:
  • Where processing is necessary for compliance with a legal obligation to which we are subject.

Data sharing and transfers
We may share your personal data with:

• Service providers:
  • Trusted third-party companies that help us operate our business (e.g., website hosting, data analytics, and marketing services), all of which are bound by data protection agreements to protect your personal information.
• Legal authorities:
  • Where required by law, regulation, or court order, we may share your data with government agencies or regulators.
• Business transfers:
  • In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of the transaction.

We do not sell or rent your personal data to third parties.

International data transfers
Where we transfer your personal data outside the European Economic Area (EEA), we ensure that the transfer is protected by appropriate safeguards, such as the use of standard contractual clauses approved by the European Commission or other lawful mechanisms.

Data retention
We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including the fulfilment of legal, accounting, or reporting requirements. After this period, your data will be securely deleted or anonymized.

Your data protection rights
You have the following rights regarding your personal data:

• Right to access:
  • You may request a copy of the personal data we hold about you.
• Right to rectification:
  • You have the right to request correction of inaccurate or incomplete personal data.
• Right to erasure:
  • You can request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected.
• Right to restriction of processing:
  • You may request that we restrict the processing of your data in certain circumstances.
• Right to data portability:
  • You have the right to receive your data in a structured, commonly used, and machine-readable format and to transfer that data to another controller.
• Right to object:
  • You may object to the processing of your personal data based on legitimate interests, including for direct marketing purposes.
• Right to withdraw consent:
  • Where we rely on your consent to process your personal data, you can withdraw your consent at any time.

To exercise any of these rights, please contact us at the details provided above.

Data security
We are committed to ensuring that your personal data is secure. We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, use, or disclosure.

Cookies
We use cookies and similar tracking technologies to improve user experience and analyse website traffic. Please see our Cookie Policy for more information on how we use cookies and how you can manage your preferences.

Changes to this privacy policy
We may update this Privacy Policy from time to time to reflect changes in our data practices. Any changes will be posted on this page, and the date of the latest revision will be indicated at the top of the policy. Your continued use of this website following any changes constitutes your acceptance of the new policy.

Contact information
If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at: [email protected]